What inspired me to start my company was that I've always had auburn/brown hair that's prone to orange-ish oxidation from the sun, hard water, hairdye, etc. I used to make my own purple shampoo in the shower. I cleaned out the shower and removed my handmade formula. After a couple weeks, my roommate (a guy) remarked about how bad and brassy my hair looked. I told him I stopped using my "purple stuff" that's usually in the shower that he always wondered about. He said, "Wow! I didn't realize - that stuff really works! You should bottle it and sell it!" ...And we did. The Original Ombre Company was born.
Our philosophy is that natural, vegan, botanical, cruelty-free beauty can work and have meaningful results - that you don't have to sacrifice effectiveness and glamour just because you're a "natural" company.
I think our greatest achievement so far has been our success through mostly word-of-mouth advertising. We've never had a customer not LOVE our product and/or rave about it. It makes me feel so good that customers - strangers, really - are so loyal to our product and recommend the heck out of it.